Growing sustainably, making the most of technology and nurturing talent are some of the recommendations provided by unicorn and scaleup leaders for entrepreneurs to be successful this year. Discover the learnings, predictions and advice for 2023 from the leaders of Jobandtalent, Clara, Colvin and GOIKO.
Every year can be the starting point for a whole host of opportunities. To ensure that entrepreneurs’ aims are aligned with success, four leaders of companies that stand out for their great potential and quick growth share with BBVA Spark the lessons learned to date and their strategy to gain new momentum in 2023. Take note and aim for the sky this year!
Juan Urdiales is the co-founder and CEO of Jobandtalent, one of the unicorns flourishing in the HR Tech sector. The company offers a digital marketplace for workers that connects job seekers with companies through its app.
Over the past year, we have worked very hard to increase process flexibility and strengthen our technological and product capabilities. We had to instantly change our approach, which prioritised quick growth, to maintain profitability and focus on absolute cost control. As part of our innovation plan for 2023, we will continue to optimise our platform through new functionalities to improve the experience for job seekers and companies.
Attracting and retaining talent, especially in technology, is the main challenge facing any organisation. Our goal is to build a single corporate culture and maintain it as we grow. This year, we are committed to the development of artificial intelligence to facilitate the job search for users, based on their needs and preferences.
We understand the opportunities and difficulties they face, so we support them with advice and financing. As an entrepreneur, I believe it is essential to focus on solving a specific problem or market need, maintain a flexible mindset and be responsive to business needs.
Andrés Cester and Sergi Bastardas are the co-founders and CEOs of Colvin, an e-commerce business that sells flowers and plants directly from farmers’ fields.
One of last year’s main goals was to grow sustainably. This year we want to create a better future for the floriculture industry by building a new digital ecosystem that connects farmers, wholesalers, florists and customers in a more efficient way through technology and the best possible user experience.
Sustainability is going to be a key element, not only in terms of the product but also in terms of the supply chain in the sector. More and more users are concerned about sustainability and demand seasonal products: they value local origin and environmentally friendly farming models.
Building brands with impactful values and building consumer trust will be key to the growth of the entrepreneurial ecosystem in 2023.
Gerry Giacomán is the co-founder and CEO of Clara, a Latin American company that offers a platform for corporate expense and payment management to more than 8,000 companies in the region.
In today’s market, it has become more relevant to demonstrate that it is possible to be profitable and maintain positive unit economics. That is why, in 2022, we started rethinking the way we make use of capital to grow sustainably in the future. This year, our plan is to consolidate our products and processes in the economies where we operate (Mexico, Brazil and Colombia).
It will be important to question how capital is invested and to keep in mind that growth at all costs is no longer viable. The most efficient strategy will be to consolidate existing products and processes that deliver short-term results.
There is no better way to boost a company’s capabilities than to invest in technology and use it to innovate with purpose. We are living in a moment of democratisation of technology that allows smaller companies and entrepreneurs to access it at affordable prices. The great drivers of innovation in the financial sector and in the economy in general will continue to be artificial intelligence and machine learning, because they make it possible to draw conclusions and better meet the needs of users and companies based on data.
Andoni Goicochea is the founder of GOIKO, a Spanish gourmet hamburger brand that already has more than 100 establishments across Spain.
Although the context is complicated, quality is non-negotiable and must be a priority; it is what keeps our customers falling in love with the brand. On the other hand, the company’s culture is a driving force internally and externally. It is essential to channel that energy so that it generates impact beyond the GOIKO environment.
Greater knowledge of the customer has been a challenge for some time and will be a determining factor. Another challenge is to take care of product innovation, technology and protocols that allow us to be more efficient. And finally, people make brands what they are. Therefore, it is necessary to retain existing talent and add new profiles.
A startup needs people who believe in the project and feel like it is their own to make it shine. Beginnings are always tough, but the driving force of each employee drives growth.
What will 2023 bring? The leaders of Jobandtalent, Colvin, Clara and GOIKO agree that this year’s technology trends can inspire innovation applied to each of the sectors. “The technology that will make the difference in the coming years is that which comes closer to solving people’s specific needs,” concludes Juan Urdiales, from Jobantalent. In a future full of opportunities, these unicorns and high-growth companies understand what is needed to continue growing: focusing on product development through artificial intelligence, working on corporate culture or pursuing a solid and sustainable business model will be key to continue growing. The aims, like the opportunities, are endless.